In the Light of Winter
Film Series / Atmospheric Storytelling
In the Light of Winter
Real products, reimagined through AI winter atmospheres.
2025
In brief
- The question
- How could three different luxury products become one seasonal film story?
- Creative decision
- Use winter light and suspended paper as a shared setting, giving three different products one seasonal story.
Selected output
Project facts
- My contribution
- AI Direction · Creative Direction · Concept · Visual System Design
- Delivered
- Three AI-generated product films featuring Decor Walther, Gessi and Culti.
- Context & status
- Commissioned by Waterproof
Research & process
01 · Visual system
Three objects. One controlled field of light, material and movement.
The system holds across brass, waterware and fragrance: low winter warmth, pale sculptural surfaces, a centred product and enough negative space for each object to hold the frame.
- 01
Light
Low and directional rather than evenly lit.
- 02
Temperature
Warm metal held against a cool, pale field.
- 03
Composition
A stable product axis surrounded by suspended movement.
- 04
Space
Negative space gives the object atmosphere rather than isolation.
02 · Making
The authorship sits in the decisions around the generated image.
The work moved through product selection, atmospheric direction, generation, critical selection, composition and colour refinement. The tool produced possibilities; the visual system came from deciding what belonged together and what did not.
- 01
Role of AI
Core generation tool for translating real product references into atmospheric moving images.
- 02
Inputs
Product photography, material references, winter lighting conditions and seasonal mood direction.
- 03
Curation
Selection for material authenticity, atmospheric coherence and poetic product storytelling.
- 04
Output
Three AI-generated product films held together by one seasonal narrative.
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